Using Video For Your Web Products


Aren’t really sure about using video to highlight your products or services? We understand. It’s a serious investment. But try this on for size. Marketing is about building trust as well as your brand. And once that trust is established, you can expect sales to increase.

Videos can be educational and build trust in our brand…If they do, they add value and give the sense that HSN.com can help a consumer even after she’s made her purchase.

— — HSN director of digital content, Emery Skolfield

Online retailer of home storage products, StacksandStacks.com, has been using video to demo their products for nearly 3 years now. Their tests have shown that a customer that views a product video is 144% more likely to add that product that to their shopping cart than someone who doesn’t view video.

In another example, once they added video to their website, retailer Pegasus Lighting was able to boost conversion rates by 27%. They even doubled sales for their product line!

Video is only going to become more prevalent, especially with bandwidth and mobile use increasing every day. There’s no doubt that including video is a big decision to make. Wouldn’t you want your customers to have the best perception of your products?

12 Benefits of Video Marketing

12 Great Benefits of Video MarketingHave you considered using video for your marketing efforts? Odds are that you have. But have you actually taken action? Your competition already has. You may have generated excuses, like “I’m too busy. I don’t have time” or “I don’t need video for the business that I’m in”.

Video is a platform proven to improve engagement. Don’t miss the chance to tell that story, entertain, and create that emotional connection that only video provides.

If you’re still in doubt, consider these 12 Great Benefits of Video Marketing»

Whiteboard Video Production : Here’s How

Whiteboard_Video_Production_Heres_HowHow do you tell your story with video? Do you use a whiteboard to help you map out the process? Not only do you have to establish your talking points and your overall message, but capturing the visual elements with shot selection and background is the most important in conveying your brand and catching the viewers interest.  And what have you done about audio and lighting? There are myriad things to consider.

Surprises are bound to surface. But make sure you have a successful shoot by addressing every item possible. Click here for more from Switch Video»

Using Web Video to Improve Internal Communications

Using_Web_Video_to_Improve_Internal_CommunicationsYes, if your employees watch videos at work, it can actually help your company. Even Youtube videos. Not true, you say? The point, obviously, is to create a channel for them to stay up-to-date on new products and services, learn new skills, and stay true to corporate internal messaging.

Do you need a more efficient way to train your employees? Or are they not aware of your business goals? Click here for more from ReelSEO »

Lone Star Coffee Bar & Wine Bar – Ribbon Cutting

Lone Star Coffee Bar and Wine Bar in Austin Ranch is that perfect place to grab a cup of coffee on the go, or sit back and relax, while enjoying wine and song. Owners Shane and Susan Shumake have virtually made this place their home. They see this as part of giving back to their community. Annie Shumake manages the entire place, and is so upbeat and energetic, it’s infectious.

Here is a ribbon cutting ceremony by The Colony Chamber of Commerce celebrating the Lone Star Coffee Bar and Wine Bar becoming a chamber member. 

Old American – Coming Soon

Old American Golf Club in The Colony, TX. Justin Leonard and Tripp Davis designed this course to represent classic American golf. Beautiful lake views on 14 of the holes. Challenging bunkers. Granite pathways. Native grasses, trees and plants are used in order to preserve water as well as create intentional wildlife habitats. Get ready!

 

Google and MPEG-LA Kiss and Make Up

Google_MPEG-LAThe search giant and MPEG-LA, a patent pool packager (who doesn’t love alliteration?), have reached an agreement that will allow Google to license its VP8 video compression technology, thus side-stepping a potentially costly legal battle. While this removes one roadblock for Google and VP8, H.264 still stands alone atop the video codec mountain.

So how will Google fare, at least in the short term? Click here for more from CNET »

Cisco Predicts Mobile Video Will Explode

Cisco_MobileVideo_3All signs are pointing to a massive increase in mobile video usage over the coming years. Cisco is predicting that, in just 5 short years, traffic will increase nearly 15 times over what we experience today. In it’s 6th annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, the massive American conglomerate primarily known for their networking equipment cites more users, more devices, faster speeds, and more video being posted and sent around the web.

No one is doubting mobile video will increase. But perhaps the biggest question is who will pay for it…the carriers?…the consumer? We don’t know about you. But with unlimited data plans being phased out, unless the cost of video decreases significantly, making the consumer pay is going to be a tough pill to swallow. Click here for more from VideoNuze »

Helping you market your company through video