You’ve heard how a picture is worth a 1000 words. Well, have you heard how much a video is worth? Imagine a world before videos were heavily used to showcase personalities, companies, and brands. You had a ton of text to read, and if you were lucky, some pictures to view. Now, if you have a website like that today, imagine what your potential customers perceive. With the need for multi-tasking and short attention spans on the increase, why risk your prospects leaving your website because they can’t really determine what you do? Do you really want to take that chance? Video is becoming the mainstay of young, new businesses reaching out to a new audience.

So how much is a video worth? According to Dr. James McQuivey, a single minute of video is worth 1.8 million words (Forrester, January 2009). Think of that. A single minute. That’s astonishing to me. Remember that video can capture tone as well as content. Video viewers engage much more readily. Don’t let yourself or your company be left behind.