Aren’t really sure about using video to highlight your products or services? We understand. It’s a serious investment. But try this on for size. Marketing is about building trust as well as your brand. And once that trust is established, you can expect sales to increase.

Videos can be educational and build trust in our brand…If they do, they add value and give the sense that HSN.com can help a consumer even after she’s made her purchase.

— — HSN director of digital content, Emery Skolfield

Online retailer of home storage products, StacksandStacks.com, has been using video to demo their products for nearly 3 years now. Their tests have shown that a customer that views a product video is 144% more likely to add that product that to their shopping cart than someone who doesn’t view video.

In another example, once they added video to their website, retailer Pegasus Lighting was able to boost conversion rates by 27%. They even doubled sales for their product line!

Video is only going to become more prevalent, especially with bandwidth and mobile use increasing every day. There’s no doubt that including video is a big decision to make. Wouldn’t you want your customers to have the best perception of your products?