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Using Video For Your Web Products

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Aren’t really sure about using video to highlight your products or services? We understand. It’s a serious investment. But try this on for size. Marketing is about building trust as well as your brand. And once that trust is established, you can expect sales to increase.

Videos can be educational and build trust in our brand…If they do, they add value and give the sense that HSN.com can help a consumer even after she’s made her purchase.

— — HSN director of digital content, Emery Skolfield

Online retailer of home storage products, StacksandStacks.com, has been using video to demo their products for nearly 3 years now. Their tests have shown that a customer that views a product video is 144% more likely to add that product that to their shopping cart than someone who doesn’t view video.

In another example, once they added video to their website, retailer Pegasus Lighting was able to boost conversion rates by 27%. They even doubled sales for their product line!

Video is only going to become more prevalent, especially with bandwidth and mobile use increasing every day. There’s no doubt that including video is a big decision to make. Wouldn’t you want your customers to have the best perception of your products?

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Old American Golf Club

VideoBlog, Videos

Old American Golf Club in The Colony, TX. Justin Leonard and Tripp Davis designed this course to represent classic American golf. Beautiful lake views on 14 of the holes. Challenging bunkers. Granite pathways. Native grasses, trees and plants are used in order to preserve water as well as create intentional wildlife habitats. Get ready!

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What is the Innovation Greenhouse?

VideoBlog, Videos

Discover the Innovation Greenhouse, which is part of a 3-legged entrepreneur support system at the University of North Texas in Denton. Nancy Hong is Executive Director of the Innovation Greenhouse, and here she explains the different paths aspiring student-entrepreneurs can take, be it the Murphy Center, Discovery Park, or the Innovation Greenhouse itself.

 

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Meet iPal – Records Exactly What Your Eyes See, Hands-Free and Attention Free

VideoBlog, Videos

iPal is a wearable device that records everything your eyes see, letting you live in the moment. You control it with your eye gestures. It’s a stylish pair of glasses that can take still-shots or video, allowing you hands-free, and attention free control.

Now available for pre-order through Indiegogo.

12 Benefits of Video Marketing

Blog, VideoBlog

12 Great Benefits of Video MarketingHave you considered using video for your marketing efforts? Odds are that you have. But have you actually taken action? Your competition already has. You may have generated excuses, like “I’m too busy. I don’t have time” or “I don’t need video for the business that I’m in”.

Video is a platform proven to improve engagement. Don’t miss the chance to tell that story, entertain, and create that emotional connection that only video provides.

If you’re still in doubt, consider these 12 Great Benefits of Video Marketing»

Whiteboard Video Production : Here’s How

Blog, VideoBlog

Whiteboard_Video_Production_Heres_HowHow do you tell your story with video? Do you use a whiteboard to help you map out the process? Not only do you have to establish your talking points and your overall message, but capturing the visual elements with shot selection and background is the most important in conveying your brand and catching the viewers interest.  And what have you done about audio and lighting? There are myriad things to consider.

Surprises are bound to surface. But make sure you have a successful shoot by addressing every item possible. Click here for more from Switch Video»

Using Web Video to Improve Internal Communications

Blog, VideoBlog

Using_Web_Video_to_Improve_Internal_CommunicationsYes, if your employees watch videos at work, it can actually help your company. Even Youtube videos. Not true, you say? The point, obviously, is to create a channel for them to stay up-to-date on new products and services, learn new skills, and stay true to corporate internal messaging.

Do you need a more efficient way to train your employees? Or are they not aware of your business goals? Click here for more from ReelSEO »

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Interview Series with Whamtech’s Mahesh Moturu – Part 2

VideoBlog, Videos

In part 2 of our series, we learn more from Mahesh Moturu, VP of Product Development at Whamtech. Moturu discusses Big Data and Federated Data and how each is implemented in Whamtech’s strategy. In part 1, we were introduced to Whamtech. Stay tuned for subsequent parts in this series, which include the business model, target markets, and even an NSA discussion.