In part 1 of our series, we are introduced to Mahesh Moturu, who is VP of Product Development at Whamtech. Moturu explains what his company does, and the value it brings to its customers as they cope with an ever-increasing amount of data. Stay tuned for subsequent parts in this series, which include the business model, target markets, and even an NSA discussion.
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Lone Star Coffee Bar & Wine Bar – Ribbon Cutting
Lone Star Coffee Bar and Wine Bar in Austin Ranch is that perfect place to grab a cup of coffee on the go, or sit back and relax, while enjoying wine and song. Owners Shane and Susan Shumake have virtually made this place their home. They see this as part of giving back to their community. Annie Shumake manages the entire place, and is so upbeat and energetic, it’s infectious.
Here is a ribbon cutting ceremony by The Colony Chamber of Commerce celebrating the Lone Star Coffee Bar and Wine Bar becoming a chamber member.
Old American – Coming Soon
Old American Golf Club in The Colony, TX. Justin Leonard and Tripp Davis designed this course to represent classic American golf. Beautiful lake views on 14 of the holes. Challenging bunkers. Granite pathways. Native grasses, trees and plants are used in order to preserve water as well as create intentional wildlife habitats. Get ready!
Google and MPEG-LA Kiss and Make Up
The search giant and MPEG-LA, a patent pool packager (who doesn’t love alliteration?), have reached an agreement that will allow Google to license its VP8 video compression technology, thus side-stepping a potentially costly legal battle. While this removes one roadblock for Google and VP8, H.264 still stands alone atop the video codec mountain.
So how will Google fare, at least in the short term? Click here for more from CNET »
Cisco Predicts Mobile Video Will Explode
All signs are pointing to a massive increase in mobile video usage over the coming years. Cisco is predicting that, in just 5 short years, traffic will increase nearly 15 times over what we experience today. In it’s 6th annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, the massive American conglomerate primarily known for their networking equipment cites more users, more devices, faster speeds, and more video being posted and sent around the web.
No one is doubting mobile video will increase. But perhaps the biggest question is who will pay for it…the carriers?…the consumer? We don’t know about you. But with unlimited data plans being phased out, unless the cost of video decreases significantly, making the consumer pay is going to be a tough pill to swallow. Click here for more from VideoNuze »
New Video Codec H.265 Approved! But There’s a Catch
Red Bull Named Top Social Video Brand
Caffeine junkies’ favorite coffee-less brand has a lot to crow about. Red Bull has been named tops in branded content in goviral’s Social Video Equity Report. It’s beaten the big boys long known for the effort and money they pour into brand awareness.
And lest you think this high ranking was the result of the Space Jump by Felix Baumgartner last month, the data was collected even before that occurred.
Who Knew? TW Cable Now Likes Streaming Video
A while back, Time Warner CEO Chairman and CEO Jeff Bewkes, wasn’t so fond of streaming video. More or less, he felt it had no redeeming quality and would die a quick death.
Fast forward to today, and now he’s a big fan, even suggesting streaming video has stabilized the company and its strategic path. All the traditional advertising revenue TWC had been relying upon can now be augmented, and perhaps supplanted, with new revenue streams in the form of partnerships with the likes of Netflix and Amazon.
LinkedIn Unveils New Video Ad Platform
LinkedIn is now supporting video ads. Well, technically they have for a while. But now, they’ve built a platform for you to create ad campaigns and tie them in with your Youtube account, allowing more control of your analytics.
If you’ve been looking for better audience targeting, and not waste ad clicks on front liners and non-decision makers, this can be a great way to get your message in front of the right people. These ads will allow click-through at the end of the video, drawing potential clients directly to your website.
What Does Twitter Have Up Its Video Sleeve?
Twitter appears to be building their own video hosting solution, although how far reaching is still unclear. AllThingsD is citing sources who are revealing that users will be able directly upload content through their own mobile apps.
This appears to be another move by Twitter to control their channel content, rather than allow 3rd-party apps to fill the void. Perhaps this new approach is designed to streamline the user experience, open up more ways to advertise, or maybe both. Twitter has just announced the purchase of Vine, a 3-man outfit from NYC, designed to capture video through your mobile phone. The company is only a few months old, so it’s still too early to know what makes this small firm so special to Twitter.
Granted this is only mobile video, where the video hosting market is a little more fragmented. It would still be foolish to compete head-on with the likes of the behemoth that is Youtube. At this time anyways.