How do you tell your story with video? Do you use a whiteboard to help you map out the process? Not only do you have to establish your talking points and your overall message, but capturing the visual elements with shot selection and background is the most important in conveying your brand and catching the viewers interest.  And what have you done about audio and lighting? There are myriad things to consider.

Surprises are bound to surface. But make sure you have a successful shoot by addressing every item possible. Click here for more from Switch Video»