Aren’t really sure about using video to highlight your products or services? We understand. It’s a serious investment. But try this on for size. Marketing is about building trust as well as your brand. And once that trust is established, you can expect sales to increase.
Videos can be educational and build trust in our brand…If they do, they add value and give the sense that HSN.com can help a consumer even after she’s made her purchase.
Online retailer of home storage products, StacksandStacks.com, has been using video to demo their products for nearly 3 years now. Their tests have shown that a customer that views a product video is 144% more likely to add that product that to their shopping cart than someone who doesn’t view video.
Video is only going to become more prevalent, especially with bandwidth and mobile use increasing every day. There’s no doubt that including video is a big decision to make. Wouldn’t you want your customers to have the best perception of your products?
Have you found yourself wanting to create and monetize cool videos, but didn’t want to be beholden to the Youtube behemoth? You’re not alone.
The trendy and growing media company, Maker Studios just bought video platform Blip.tv, to distance themselves from the reliance on Youtube, and create an additional money-making distribution channel.
Have you considered using video for your marketing efforts? Odds are that you have. But have you actually taken action? Your competition already has. You may have generated excuses, like “I’m too busy. I don’t have time” or “I don’t need video for the business that I’m in”.
Video is a platform proven to improve engagement. Don’t miss the chance to tell that story, entertain, and create that emotional connection that only video provides.
How do you tell your story with video? Do you use a whiteboard to help you map out the process? Not only do you have to establish your talking points and your overall message, but capturing the visual elements with shot selection and background is the most important in conveying your brand and catching the viewers interest. And what have you done about audio and lighting? There are myriad things to consider.
Yes, if your employees watch videos at work, it can actually help your company. Even Youtube videos. Not true, you say? The point, obviously, is to create a channel for them to stay up-to-date on new products and services, learn new skills, and stay true to corporate internal messaging.
Do you need a more efficient way to train your employees? Or are they not aware of your business goals? Click here for more from ReelSEO »
The search giant and MPEG-LA, a patent pool packager (who doesn’t love alliteration?), have reached an agreement that will allow Google to license its VP8 video compression technology, thus side-stepping a potentially costly legal battle. While this removes one roadblock for Google and VP8, H.264 still stands alone atop the video codec mountain.
All signs are pointing to a massive increase in mobile video usage over the coming years. Cisco is predicting that, in just 5 short years, traffic will increase nearly 15 times over what we experience today. In it’s 6th annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, the massive American conglomerate primarily known for their networking equipment cites more users, more devices, faster speeds, and more video being posted and sent around the web.
No one is doubting mobile video will increase. But perhaps the biggest question is who will pay for it…the carriers?…the consumer? We don’t know about you. But with unlimited data plans being phased out, unless the cost of video decreases significantly, making the consumer pay is going to be a tough pill to swallow. Click here for more from VideoNuze »
Good news everyone! After what seems like forever, a new video codec called H.265 has been approved. It promises more efficiency, improved image quality, better clarity, and smaller file sizes. All good, right? If you’re a publisher, there’s a catch. You may have to pay for it.
Caffeine junkies’ favorite coffee-less brand has a lot to crow about. Red Bull has been named tops in branded content in goviral’s Social Video Equity Report. It’s beaten the big boys long known for the effort and money they pour into brand awareness.
And lest you think this high ranking was the result of the Space Jump by Felix Baumgartner last month, the data was collected even before that occurred.
A while back, Time Warner CEO Chairman and CEO Jeff Bewkes, wasn’t so fond of streaming video. More or less, he felt it had no redeeming quality and would die a quick death.
Fast forward to today, and now he’s a big fan, even suggesting streaming video has stabilized the company and its strategic path. All the traditional advertising revenue TWC had been relying upon can now be augmented, and perhaps supplanted, with new revenue streams in the form of partnerships with the likes of Netflix and Amazon.
