Caffeine junkies’ favorite coffee-less brand has a lot to crow about. Red Bull has been named tops in branded content in goviral’s Social Video Equity Report. It’s beaten the big boys long known for the effort and money they pour into brand awareness.
And lest you think this high ranking was the result of the Space Jump by Felix Baumgartner last month, the data was collected even before that occurred.
A while back, Time Warner CEO Chairman and CEO Jeff Bewkes, wasn’t so fond of streaming video. More or less, he felt it had no redeeming quality and would die a quick death.
Fast forward to today, and now he’s a big fan, even suggesting streaming video has stabilized the company and its strategic path. All the traditional advertising revenue TWC had been relying upon can now be augmented, and perhaps supplanted, with new revenue streams in the form of partnerships with the likes of Netflix and Amazon.
LinkedIn is now supporting video ads. Well, technically they have for a while. But now, they’ve built a platform for you to create ad campaigns and tie them in with your Youtube account, allowing more control of your analytics.
If you’ve been looking for better audience targeting, and not waste ad clicks on front liners and non-decision makers, this can be a great way to get your message in front of the right people. These ads will allow click-through at the end of the video, drawing potential clients directly to your website.
Twitter appears to be building their own video hosting solution, although how far reaching is still unclear. AllThingsD is citing sources who are revealing that users will be able directly upload content through their own mobile apps.
This appears to be another move by Twitter to control their channel content, rather than allow 3rd-party apps to fill the void. Perhaps this new approach is designed to streamline the user experience, open up more ways to advertise, or maybe both. Twitter has just announced the purchase of Vine, a 3-man outfit from NYC, designed to capture video through your mobile phone. The company is only a few months old, so it’s still too early to know what makes this small firm so special to Twitter.
Granted this is only mobile video, where the video hosting market is a little more fragmented. It would still be foolish to compete head-on with the likes of the behemoth that is Youtube. At this time anyways.
You’ve heard how a picture is worth a 1000 words. Well, have you heard how much a video is worth? Imagine a world before videos were heavily used to showcase personalities, companies, and brands. You had a ton of text to read, and if you were lucky, some pictures to view. Now, if you have a website like that today, imagine what your potential customers perceive. With the need for multi-tasking and short attention spans on the increase, why risk your prospects leaving your website because they can’t really determine what you do? Do you really want to take that chance? Video is becoming the mainstay of young, new businesses reaching out to a new audience.
So how much is a video worth? According to Dr. James McQuivey, a single minute of video is worth 1.8 million words (Forrester, January 2009). Think of that. A single minute. That’s astonishing to me. Remember that video can capture tone as well as content. Video viewers engage much more readily. Don’t let yourself or your company be left behind.
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